Book Promotion Packages (2026)

At Aurora House, we combine strategic publicity, modern digital marketing, and creative storytelling to help authors launch professionally, connect authentically with readers, and build lasting author brands. 

PACKAGE A: Budget Launch Essentials (AUD$900) +10% GST

For debut authors and indie writers wanting a professional launch presence.

TIME FRAME: 1 MONTH

Ideal for: Authors preparing for release who need visibility, credibility, and polished launch assets without ongoing campaign management. 

Includes:

• Amazon KDP promotion for 5 days  

• 2 Branded promotional graphics/ social media posts across LinkedIn, Instagram, FB and X (formerly Twitter 

• Paid book features x5 

• LibraryThing/ Amazon Author/ Goodreads profile setup 

• Submission to 4 main libraries 

• Professionally written, appealing press release  

• Media and bookstore outreach to 300+ relevant contacts 

• Amazon optimisation, including keywords, categories, and metadata refinement 

• Short pre- promotional video  

• Independent book review from Reader’s Favourite

• Campaign tracking and analytics summary at the end of the Amazon promotion 

Benefits:

• Establishes a professional author presence 

• Improves discoverability on Amazon 

• Creates launch-ready promotional content 

• Helps secure early reviews and reader engagement 

• Saves authors time and overwhelm 

 

PACKAGE B: Intermediate Author Growth (AUD$1100) +10%GST

A strategic campaign designed to build audience momentum and long-term visibility.

TIME FRAME: 2 MONTHS

Ideal for: Authors ready to actively grow readership, social engagement, and brand authority. 

Includes:

• Everything in Budget Launch Essentials Package 

• Expanded media outreach to radio and TV shows (150+ contacts) 

• 2 separate Amazon promotions spread over 2 months 

• 2 additional paid book features 

• 2 additional pieces of branded social content, posted/ spread over 1 month  

Benefits:

• Builds consistent online visibility 

• Creates stronger reader connection 

• Encourages organic sharing and reviews 

• Strengthens author branding 

• Supports long-term sales momentum 

 

PACKAGE C: Premium Signature Bestseller (AUD$1400) +10%GST

A premium, full-scale publicity and digital marketing campaign.

Ideal for: Authors launching major releases, series, rebrands, or professionally published titles seeking maximum exposure. 

TIME FRAME: 3 MONTHS

Includes:

• Everything in Intermediate Author Growth Campaign 

• Custom author branding consultation 

• Advanced social captions and engagement strategy 

• Priority communication support 

• Independent bookstore and library outreach recommendations 

• Comprehensive PowerPoint campaign report 

• 3 months promotional support 

Benefits:

• Creates a premium, publisher-level campaign experience 

• Maximises launch visibility and credibility 

• Positions authors competitively in the market 

• Builds sustainable author branding 

• Delivers professional campaign oversight from start to finish 

Recommended Add-On Services 

• Ongoing monthly social media management 

• Content writing and website copy 

• Website copywriting & SEO 

• Additional press release distribution 

• Podcast/ audiobooks 

• Author websites 

• Book launch event coordination 

• Promotional material creation (great for book launches) 

• Additional short-form videos 
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