Lee Jae Kwon is the CEO and Founder of The Boo Steel & Technology. He founded the company in 1997 and in subsequent years it grew into a multimillion-dollar corporation. He graduated from Kyunghee University in 1988 with a degree in Chinese Language and Literature and joined the Korean Army Corps in 1991 (1st Lieutenant). His first book, Design Your Future, was published in 2017, followed by Attitude Makes Opportunities in 2019. He has since graduated from Seoul National University with an EMBA.
While undertaking my EMBA, he also met Hyung Lyul Choi, who at the time worked at a major South Korean conglomerate. He is 18 years younger than Lee and asked many questions about how to become successful, both in business and in life. Most of the contents of this book were distilled from the dialogues between them as he responded to Hyung’s queries. His questions sparked the inception of this book, and Lee is pleased to dedicate this book to him – wishing happiness for him and his family.
Lee’s native language is not English. He has only ever consistently used English over three years at his first corporation in order to perform his trading job well. It has been twenty years since that time. When he took an Executive Master of Business Administration (EMBA) course in 2017, he realized that English books were a requirement, which motivated him to restart his learning of English. This experience further motivated Lee to write this book in English. Throughout the writing process, he have tried to improve his English.
